The Secret Weapon
New Business Owners use to Look Established from Day One
EVERYTHING YOU NEED TO CREATE A REFINED VISUAL IDENTITY WITHOUT HIRING AN AGENCY
FULLY CUSTOMISABLE. NO SUBSCRIPTION NEEDED. DELIVERED WITH ALL ASSETS INCLUDED
Your Brand Identity Kit
Launch with design clarity, not chaos. This kit gives you the complete framework to look established, consistent, and professional from day one.
Fully editable Canva template with customisable layouts and palettes
A clear, cohesive system to guide every visual decision
Designed to make your brand feel premium, consistent, and intentional
Professional design structure without the agency price tag
INCLUDES : FONTS . SGV ICONS SET . PHOTOS . ILLUSTRATIONS
Build a visual identity that effortless yet expertly considered.
WHAT IS CROWND
Crownd is a complete brand identity guide template created for founders + small businesses who want their brand to look as good as it feels to run.
Starting a brand is overwhelming. Crownd cuts through the chaos with a 60-page Canva template covering everything: values, voice, colour systems, typography, photography, and layout.
No more piecing things together. Crownd turns scattered ideas into a consistent, professional identity so you can launch with confidence. The shortcut to a refined brand presence.
WHAT FOUNDERS ARE SAYING
About our templates
★★★★★
Gorgeous template, so easy to use and it has been crafted with so much care and precision - HIGHLY RECOMMENDED.
MENA N.
★★★★★
Saved me so much time from reinventing the wheel! Stylish. Easily branded. Very cool.
YO. Y
★★★★★
I’m OBSESSED with this template! It’s the perfect mix of cute and classy for my brand. Everything was super simple to edit, and I was able to make it feel totally custom without any stress. Thank you for creating something so user-friendly and beautiful. It made launching my business a dream!
BRANDI S.
★★★★★
Beautifully designed and so simple to customise. Thank you I saved weeks of trial and error and finally have a cohesive look.
JAMIE T.
★★★★★
GAME CHANGER and LIFE SAVER!!! Excellent resource saved my bacon this week. Stunning template.
SKYLAR S.
★★★★★
I love it, it´s visuals and vibe are spot on. Awesome aesthetics ♡
HEDVIKA
Whether for your own business or a high-value client, this framework gives you the clarity and structure to communicate your brand before you ever speak.
Create your brand with this premium identity guide. Download. Customise. Launch with confidence.
WHY IT WORKS
Built by a design studio so you don't have to start from scratch
Crownd is built on the same design principles used by agencies that charge $5K+ for brand identity work; hierarchy, typography, spacing, and colour systems that make every element feel intentional.
Instead of weeks of back-and-forth with a studio or hours wasted patching free templates together, you get a complete framework ready to customise.
Professional, consistent, and effortless to adapt.
Designed to match the format and tone of luxury fashion and lifestyle brand decks. Not a shell, each section is fully written and art directed. It feels elevated, functions professionally, edits effortlessly in Canva
FROM CONCEPT TO COMPLETION
CROWND isn’t a generic template. It’s a complete design system that takes you from brand foundations to final execution — all in one place.
STRATEGIC FOUNDATION
Branding starts with intention. CROWND includes a built-in example strategy to help you define your purpose, positioning, and personality with clarity.
REAL COPY, NO FILLER
Forget lorem ipsum. CROWND includes professionally written copy throughout, so you’re never left guessing what to write or how to express it.
YOUR BRAND FULLY REALIZED
You’ll walk away with a comprehensive identity system that’s 100% customisable — from core values to visual execution.
Access the Crownd Brand Guide
Our FAQ's
Here is everything you need to know before you buy.
Yes, every element in Crownd can be edited in Canva. You can change fonts, colours, imagery and layouts to suit your brand.
A link to the CROWND Brand Identity Guide Canva template
A 100 SVG icon pack, delivered via a separate download link after purchase.
A single-seat, one-brand license.
All images, fonts and illustrations are included, to use or replace as you see fit.
License summary:
You may modify the template for that one brand and deliver exported outputs (e.g., PDF/images).
You may not resell, share, or redistribute the editable template or the icon files, nor include them in any product where they are the core value.
Digital items are non-refundable. For file-access issues within 7 days, email hi@skinnycreated.com.
No, Crownd does not include a custom logo design. It provides guidance on logo placement, sizing and usage within your brand system, but you would need to upload your own logo or create one separately to use within the template.
After checkout you’ll receive an email with your download link and instructions to open the template in Canva. You can start customising right away.
Free v1.x updates: Yes—minor updates (fixes, small improvements) are included at no extra cost. Access them by re-downloading from your original purchase link.
Major upgrades: v2.0+ will be a separate release. Returning customers get a discounted upgrade. We’ll send an email with your code and what’s new so you can decide whether the upgrade is of benefit.
What’s included in updates: Document corrections, polish, and small additions. New sections and major feature sets arrive in a major version.
Due to the digital nature of this item, we do not offer any refunds, cancellations, returns or exchanges.
If there is any issue with your files please do not hesitate to Contact us
Crownd is licensed for one user and one brand. If you want to use it for multiple clients or businesses, you’ll need to purchase additional copies. See full license details HERE
Yes, Crownd is designed for founders, creatives and small businesses in any industry. The guide gives you a professional structure you can adapt to your own style and sector.
This template is compatible with Canva Standard and Premium accounts. You’ll need basic Canva skills to edit and personalise your brand guidelines.
You may use these digital files for a personal or commercial projects, including client work.
The files cannot be resold, shared, or redistributed in any form, whether on their own or as part of a product where they contribute to the core value.
Each purchase includes a SINGLE-user license.
Redistribution or resale, in original or modified form, is strictly prohibited.
By purchasing this product you accept these terms.
Still have questions? Feel free to reach out to us on EMAIL HERE
ABOUT
SKINNY CREATED
Hi, we’re Lucent Arc (formerly Skinny) a London-based creative studio founded in 2003. We live and breathe design. To us, great design is not decoration, it's how businesses grow.
After two decades of working with global brands and startups on campaigns, product launches and creative direction, we wanted to give small businesses access to the kind of tools usually reserved for the big names. That’s how our product range of design tools at Skinny Created was born.
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